Google Updated Definition of Quality Content

Google's major algorithm update on August 1 has adversely affected rankings and organic traffic for many websites. Google recommends site owners experiencing losses after the update to review “Search Quality Raters Guideline” or “Search Quality Controller Guide iyle in Turkish and revise their content. According to the guide, Google has significantly updated the definition of quality content. So how can your site and content strategy keep pace with this change? Let's all question together.

What is Quality Search Quality Raters Guideline?

Google is contracting with more than 10,000 people around the world to improve search quality. These controllers are expected to perform actual searches in the local language on the country-specific Google search engine and evaluate the quality of the results. Therefore, they serve as a kind of quality controller. Here is Search Quality Raters Guideline, a 164-page document full of suggestions on how these friends can identify quality and poor quality sites. If you want to read the report, you can download it here: Search Quality Raters Guideline

Naturally, after reading the above paragraph, the scenario would come to your mind; A quality controller contracted with Google came to my xyz.com site, found its quality low, and lowered their rankings.

No, these friends have no such mission and mission. The data provided by these friends is used for algorithm updates that enable Google to better distinguish quality sites. Therefore, the quality of the content in this guide has changed, your site could not keep up with this new situation and subsequent August 1 update may have lost the ranking. Is that really the case?

On July 25, 2018, we see that Google is updating Search Quality Raters Guideline content:

With August 1, some sites begin to experience serious organic traffic and ranking losses. Bingo! Do you think it's a coincidence? In our opinion, there is a relevance that is too close to coincidence.

We see that the sites that suffered the biggest loss in this process are those called Your Money Your Life (YMYL) or Your Money, Your Life. We also see that the Quality Standards of such sites are updated with the Search Quality Raters Guideline update. Maybe your fall website is covered by this?

Your Money Your Life
We want to draw attention to a term that Google often uses and uses: “Your Money Your Life” or YMYL. “Your money is your life”. To summarize, it is a sentence that wants to emphasize that the effect of the articles written about the issues that may lead to important changes in human life may have serious consequences for the readers. Pages with this type of content can potentially impact users' future, happiness, health, financial stability or security. Pages with these contents will be marked as YMYL by Google. These pages are categorized in the Search Quality Controller Guide as follows:

Shopping or financial transaction pages: Web pages that allow users to make purchases, transfer and pay / receive payments, and pay bills. Online stores and online banking pages).

• Financial information pages: Web pages that provide advice or information about investments, taxes, pensions, and pages of planning, home buying, paying for college, insurance purchase, etc.
• Medical information pages: Web pages that provide information about health, drugs, special illnesses, or pages providing health conditions, mental health, nutritional advice.
• Legal information pages: Web pages that provide legal advice or provide information on matters such as divorce, child custody, or pages that examine legal processes such as detention, will creation, citizenship.
• Web pages containing information on local / state / national government processes, policies, people and laws; disaster response services; Government programs and social services; pages that provide information on important topics such as international events, business, politics, science and technology.
• (Note: Not all news articles are considered YMYL).
• Other: Many issues, such as adoption or vehicle safety information, may also be considered YMYL.

Google comments on these categories: ğinden We have very high levels of quality rating standards for such pages, since low-quality YMYL pages can potentially be numerous. Google

In essence, Google will seriously question the quality of such websites or blogs from now on. So how and for what? Search Quality Raters Guideline's recommendations, which author is written by the content, the author's reputation and reliability in the industry has started to be questioned.

To give you an example, you have a corporate blog that gives financial advice to individuals, since no one in your company owns the articles on this corporate blog, blog posts are published without any author's identification. This new algorithm update should have influenced your blog the most.

Author Reputation Has Become More Important Than Ever

The point that Google insists on in the guide is signs that show how well the author of the content has mastered the subject. If you have a Web site that produces content that handles the above categories, you must ensure that the person or people who produce your content is able to master the topic and reflect it transparently to the user.

Google guidelines indicate that if the content manufacturer is found to have no knowledge of the published content, the content indicates that the content is not good quality. In other words, some content is controlled manually by “Quality Inspectors ve and a quality rating is realized according to the level of preparation and presentation of the content. Focusing solely on content, regardless of the website's SEO friendliness, design quality or user experience, this rating includes how well the author has mastered the subject and how he or she directs the user. If the content informs the user wrong / incomplete, it is no longer good quality.

What Does Google Qualify Content as Low Quality?

According to Google's Search Quality Controller Guide, poor quality pages are far from the quality Google is trying to achieve. There may be two reasons for this; either the main theme content does not suffice enough to satisfy the reader or the creator lacks expertise in what he writes about:

“Poor quality pages may have been made to serve a useful purpose. However, low-quality pages miss a crucial point because they don't have a good main theme content value, and the content producer can't go beyond producing a content that can provide very limited benefit from a single point of view. ”

We can say that the content produced by the authors who are not familiar with the subject is given a “low quality” label. More specifically, Quality Controllers are asked to rate a page as “low quality se if one or more of the following applies:

• An insufficient level of expertise, authority and reliability
• The main theme around which the content is collected is the quality level of the content.
• Unsatisfactory amount of main theme content for the purpose of the page
• Excessive or shocking content titles, slogans and similar content gathered around the main theme
• Use of a large number of ads, supporting content and similar components that make it difficult to focus on the main theme within the page
• If the author is required to remain anonymous

In addition, if the content generated on the subject and all indicators other than this content appear to be “low quality bütün in its entirety, the page may be evaluated further below the“ low quality ”level. The reputation of the author who produces the content is assessed in the same way and the pages of the author's other content on the site are subject to the same assessment.

Our Recommendations for Publishers and Authors:

Publishers:

• Make sure that the content you publish on your site or blog is created by well-known and renowned authors.
• Prefer high-quality authors who have previously published articles on topics related to your site - your blog.
• Important in the digital media - choose authors who have biographies on quality sites
• Make sure the blog posts contain links to the author's identifier and social media profiles (see an example below this post)
• Make sure that your important content, besides blog posts, also has an author ID.

Authors and Content Producers:

• Be active on Social Media and answer possible questions.
• Have your interviews published on high quality digital media (so that the quality controllers can see it!)
• Inquire that your author's citation and social media profile links have been published along with your articles (invest in yourself!)
• Actively share and demonstrate your authority (E-A-T = Expertise, Authority, Trustworthiness) in digital publications related to your areas of expertise.
• Create your own page on Wikipedia (Don't laugh, seriously, there are others)

Fortunately for us, there are brands such as the Content Cloud that take action by quickly recognizing Google's update on content quality and aim to produce quality content in our country: E.A.T. and Y.M.Y.L .: Abbreviations of Quality Content According to Google Quality Assessment Guide

If we get it together:

This move by Google is quite understandable, given the fact that we don't know what to do under the fake newsstorm. Particularly when it comes to issues that concern your health and money health, the content prepared by competent and trusted writers will be highlighted by Google as qualified quality, a situation to be glad. In this process, writers and publishers have important duties. The authors now have to prove themselves to Google. Publishers have to work with expert writers with a certain quality and reputation.

If you have a website or blog covered by YMYL and you have experienced a fall after August 1, we recommend that you take the suggestions above seriously and take action as soon as possible.