10 Google Analytics Screens to Use for SEO

You know what they say, sen If you can't measure, you can't improve. Veri In Search Engine Optimization, data is also critical to success. Of course, keyword rankings are your primary priority for SEO. Ultimately, the more keywords you rank, the higher the traffic. However, reporting only keywords cannot fully explain why SEO is important. Going beyond keyword ranking allows marketing teams to show what's really important and shows how organic search brings business and profits. Fortunately, one of the best tools for measuring SEO data is freely available and possibly already installed on your website: Google Analytics!
So what reports can an SEO expert get from Google Analytics? How can you measure and report overall SEO performance, even if each business has different goals and each website has different metrics? Let's have a look!

1. Viewing Organic Traffic Only

The first step in looking at Organic Search traffic is to open your Channel Grouping report, which you can find by clicking Acquisition> All Traffic> Channels. There you'll see traffic sources separated by channel, and clicking on the “Organic Search” channel will give you a more detailed report containing only organic search traffic metrics. With this report, you can identify the highest landing pages for organic search traffic, the keywords that drive the most traffic, which search engines send the most traffic to, the most exited pages, and much more.

2. Segments

Segments are a powerful way to understand how your SEO traffic performs after it enters your website. It lets you see exactly what people are searching for on your site! The default segment that applies to your Google Analytics reports is “All Users, her with each user involved. To change which segment is applied, you can click 'All Users' at the top of your reports. Moving from geçmek All Users için to Trafik Organic Traffic için to get started is the primary point for organic traffic reporting. After segmenting reports, you'll always be viewing organic traffic, no matter which screen you navigate to.

3. Acquisition Reports

Acquisition reports are the starting point of Analytics. It allows you to understand and compare the ways your visitors find your website. You can find it by going to - Acquisition and then - All Traffic and Source / Vehicle. If you want to refine your results to include only organic traffic, you can apply a segment that we've discussed earlier, or just ‘organic’ filter for the search at the top of the report.

If you want to examine this report in more detail and decide which search engine to optimize your website, you should use the Source / Tool screen. This report allows you to see all of the different search engines people use to find your website.

4 Page Reports

Page reports are the most important step in understanding the behavior of your visitors on your website. Optimization and keyword targeting based on user behavior on your site is the primary step in earning traffic. The report you'll need: the ‘All Pages indeki report on Google Analytics! With this report, you can see the content your visitors are viewing on your website.
From here, you can use the “Landing Pages” report to see what content they'll see first when they visit your website.

5. Directed Traffic Report

The referral report shows which website the visitor to your site came from. Link building is an important part of SEO, so seeing how people link to your website can help you identify additional opportunities to create content.

When you click on each referring website, you can see individual pages that link to it. This can be useful for reviewing each of these pages to see how people link to pages and what they say about your brand.

6. Search Console Reports

Google Search Console reports let you understand how people find your website in Google search results. To use reports, you must link the Google Search Console to Google Analytics. You'll find Search Console reports available directly in Google Analytics. Reports include:

• Landing Pages showing pages that users have found in Google search results.
• The data includes impressions, clicks, CTR (Clickthrough Rate), and average position.
• Countries tell you where your website is seen and participation is divided by country. For example, you can see each country's CTR to determine where your content is more relevant than others.
• Devices show you data by mobile, tablet and desktop devices. This lets you see how you perform on each device. You can click on a specific device for a more detailed view of the keywords that landing pages and people use on each device.
• Queries show the keywords people are searching for on Google to find your website.

7. Site Speed Reports

Your website load time has been a major factor in organic ranking for some time now. It's even included in the quality score if you're using AdWords. In addition to ranking, load time can affect availability and conversion, so it's always important to keep in mind.
Site Speed reports in Google Analytics give you detailed information about how long it takes to load your content. To find reports, just click Page Schedules.

8. Geographical Reports

SEO for localized businesses is one of the most effective ways to make sure people are visible where they are and when your audience is nearby. Geographic reports allow you to understand how you are performing on a country and language basis compared to those audience members.
This report can help you identify areas that require additional work in your SEO work. Using a geographic report, you can identify the opportunity to target other regions and in some cases, different languages.

9. Site Search Reports

If people have the option to search within your website, you can take advantage of Site Search reports. This report can really provide valuable insights because it shows you what your visitors are actively looking for. Since this report will show you the data of the user who has chosen you directly, it will guide you in many areas such as page design, categorization and product range in the future.
This report will also provide information about the new content you will create on your website. Applying keywords means taking the time to create new content around, providing a better experience for your existing visitors, and also seeing some SEO benefits from new content.

10. Bounce Rate

The bounce rate shows how interesting your content is and how well your visitors can link to your content. Bounce rate is calculated by dividing the number of one-page sessions by the total number of sessions. For example, if only two people came to your website and one is viewing a single page, and the other is viewing two pages, you have 1 single page session and a total of 2 sessions. This means that your bounce rate will be 50%. With this report, you are more likely to provide better targeted content than your visitors. Therefore, we can say that the strategy determined in the content of low bounce triggers deeper interaction.